11/6/2023 0 Comments Most popular substack newslettersThe scaled-down, sobered-up reality of newsletters is also sinking into media and tech companies that became newly interested in them over the last couple years. “I feel like the dream for me is to be an editor-in-chief.” And she’s getting some help to do it, by hiring a reporter to collaborate with her.Įventually, she tells me, she’d like to get Heated to the point where other people are doing most of the writing - just like the traditional publications she worked for before she jumped into newslettering. Now Atkin is starting up again, but vows to take care of herself by publishing less often than she did at her peak, when she was cranking out four updates a week. “My brain feels in a constant state of fog and overwhelm,” she wrote. That grind and loneliness is what led Emily Atkin, whose Heated newsletter covers the climate crisis, to go on hiatus in February of this year, about two and a half years after she started. And if you’re not 100 percent committed to it, I can definitely see how you feel burned out on it.” And for solo newsletter writers, it can be “isolating as well,” he says. And that revenue has given him the ability to hire two full-time employees for his micropublishing company.īut he also says that publishing the newsletter four times a week can “feel like a grind. He says he has more than 15,000 subscribers paying at least $50 a year, which means he is likely grossing more than $750,000 annually. Legum, whose muckraking newsletter focuses on the way big companies interact with public policy - he recently pressured Match Group, the dating app operator, to stop donating money to the Republican Attorney Generals Association following the demise of Roe v Wade - is doing quite well. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. “But that was a thing that I never believed.”īy submitting your email, you agree to our Terms and Privacy Notice. “I don’t think it’s an easy path to fame and riches,” says Judd Legum, who has been writing his Popular Information newsletter since 2018. But turning them into something beyond a hobby - let alone turning them into a full-time job - requires talent and sustained effort. And in its place, there’s a more realistic attitude about the format and the business you can build around it: Newsletters, it turns out, are just like blogs and podcasts - they’re super simple for anyone to create. Which doesn’t mean newsletters have gone away. And a year after launching Bulletin, its own Substack platform, Facebook has put the project on the “back burner.” Twitter doesn’t talk much about its newsletter plans anymore. Substack has struggled to raise funding and has laid off some of its staff. Some writers who’ve gone out on their own have decided that they’d like a full-time job working for someone else, just like the old days. Serious people were asking whether Substack, the email platform of the moment, was a threat to the New York Times. This was all the way back in 20: Big Name Writers were leaving Well-Known Publications to start one-person publishing operations, and some of them were making a lot of money doing it.
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